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Hi! I'm Viet Anh (Duckie) — an Account/Project Lead with a strong foundation in creative storytelling, filmmaking, and content creation. Bringing proven agency experience across FMCG, consumer electronics, and healthcare, I specialize in end-to-end IMC campaign execution, social commerce strategy, and high-impact influencer & talent management.

Blending client-facing leadership with creator instincts, I focus on turning strategic insights into compelling narratives and measurable business results. My long-term mission is to become an impactful communications leader who champions meaningful ideas and empowers brands through authentic, powerful storytelling.

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Contact

📞 (+84) 357052628

📧 [email protected]

https://linktr.ee/imxduck

🔗https://www.linkedin.com/in/imxduck/

Duckie’s Portfolio

Education

Bachelor of Arts in Media Production and Management

Sep 2019 - Mar 2024

• GPA: 3.49 / 4.0
• Relevant Coursework: Film & TVC Production / Scriptwriting / Directing / Cinematography / Copywriting / Digital Marketing / IMC / Media Selling / Project Management / Audience Research

Experience

ACCOUNT EXECUTIVE

Social Elite - (Mar 2026 – Present)

Serves as Project Lead directing end-to-end social commerce and integrated digital campaigns from pitch to execution, orchestrating content strategies, creator/KOL partnerships, and community engagement while optimizing budgets to exceed engagement and conversion KPIs.

1. Unilever - Simple Skincare VietNam:

NPD Event: Công trình Bức tường Lành Da - Simple Repair+

• Consulted clients on insights and social strategies while managing all project paperwork and compliance.
• Led end-to-end execution for the "Others Say" advocacy workstream (KOL/KOC seeding and community buzz).
• Achieved 150% of impression KPI and secured a Top 6 Trending Event rank on Kompa.

NPD Event: Sunkiss - Simple Sunscreen

• Spearheaded the new product launch for Sunkiss as Project Lead, uncovering audience insights to consult on social strategies while governing contracts and operational compliance.
• Managed key A-list celebrity partnerships and led multi-tier KOL/KOC negotiations, optimizing creator media spend to achieve an overall campaign ROI of 3.0.
• Exceeded benchmarks with 120% of the planned impression KPI and propelled the launch into the Top 10 Trending Events of the Week (Kompa ranking).